ASPP
Building Community among Picture Professionals
West Coast
| Co-President | |
|---|---|
| Co-President | |
| Vice President Seattle Area | |
| Vice President Los Angeles Area | |
| Membership | |
| Program Director | |
| Treasurer |
Big Hello from the Left Coast
The West Chapter of the ASPP serves the Western part of the US from bases in Los Angeles and Seattle. Our membership is comprised of numerous photographers as well as editors, publishers, stock agency people, researchers and other professionals. We are also looking for new members for our board and always need new and fresh ideas and requests for programs and events. Please feel free to email us at asppwest@msn.com.
Keywording for Search Results
25 March 2008
The Seattle area of ASPP West hosted a major program on keywording. Held at the Photographic Center Northwest, where member Ray Pfortner is the Director of Education, Danita Delimont and Tom Wear moderated a panel of photo buyers followed by a panel of keywording professionals. With 86 people in attendance, it was obviously an important topic for many local industry colleagues. Danita noted "One of the biggest challenges is that we are merging the human brain and each individual's interpretation of an image, with the technology of the machine which has no interpretive powers at all!" It was a great relief for all to hear the buyer's panel comment on how they have a great deal of tolerance for inappropriate search results! We all know how wacky some of our search results can be!
The buyers and keyword programmer panels included:
Connie Bigelow, freelance Designer
Michael Hayes, Gallery Player, Senior Photo Editor Tom Hession-Herzog, Senior Designer, Image Ink Studio Kyle Shepard, Owner of TEAK Design Agency
Mary Forster, Director, Search Data Strategy at Getty Images Kevin LaTona, Photographer Kirsti O'Sullivan, Keywording.com Joseph Songco, (formerly w/Corbis, keywording for Veer) Savanah Stewart, Data Quality Manager, DanitaDelimont.com Andrew LaBonte, Senior Manager, Search Metadata, Corbis
Download Links:
Chapter 1 Chapter 2 Chapter 3 Chapter 4
On October 16th the West Chapter (Seattle) hosted a panel discussion on: "Stock License and Prices -- A Buyer's Perspective" at Art Wolfe's studio.
Over 60 people heard a panel of image buyers discuss their perspectives on the various licensing and pricing models (and a variety of other topics) in the stock world today.
Panelists included:
- Tracy Guza - Visual Resource Manager - DDB Seattle
- Paula Cox, Production Coordinator, Hornall Anderson Design
- Philip Shaw, Creative Director, Golden Lasso
- Judy Mason, Freelance Photo Editor
- Jennifer Rasmussen, Virtuoso Travel
For anyone who wanted to attend but couldn't make it, or for attendees who want a permanent record, we have posted recordings of the entire session as 3 MP3 files, available here.
Chapter 1
Chapter 2
Chapter 3
CALENDAR EVENTS
Upcoming Programs
ASPP West/Los Angeles - June 17, 2008
Join Debra Weiss and special guest Steve Levit in an evening of conversation and imagery as they examine the who, what and when of the "trend."
Debra Weiss has been an agent for some of the top names in the business, a consultant for Black Book and did a stint as CEO of APA National. In her role as Creative Consultant, Debra works with photographers and corporations on many varied projects. Debra presents seminars annually at PhotoPlus Expo and is a frequent guest speaker at Art Center College of Design. She has served as curator for an internationally traveled exhibit of the Best of The International Photography Awards and HARAMBEE! shown at the Craft and
He has run his own ad agency, Lunch, launching one of the most successful global brands in the
Tuesday, June 17, 2008
Anthony Nex Studio
*Please Note: Parking is Located on the north side of
Registration, Social Mixer - 6:30-7:30 PM
Program with Q&A - 7:30-9:30 PM
Wine, beer and light refreshments will be served.
Valuable door prize provided by event sponsor AdBase!
Admission
ASPP Members - $20 in advance, $25 at the door
APA, ASMP, AIGA Members - $25 in advance, $30 at the door
Non-Members - $40
Students - $10
Register by Friday, June 13 . Click to register.
Or reserve by contacting Michael Masterson at 323-302-5350 or mmasterson@pakter.com
Past Programs
Program from 7:00--9:00, Photographic Center NW.
PCNW is located on the corner of 12th Avenue and East Marion Street across from Seattle University in Seattle's Central District.
ASPP Members: Free
ASMP Members: $5.00
Students: $2.00
Anyone Else, $10.00 at the door
Please Note: Admission is waived for anyone who joins ASPP that evening!
Spend an evening in Paris!
ASPP members, guests and potential members are warmly invited to a special evening at the Los Angeles Central Library to see "Beyond the Iconic: Contemporary Photographs of Paris." This exhibition features 140 photographs never seen outside of France until now. These images, on loan from the collection of the Musee Carnavalet, Histoire de Paris, were taken between 1971 and 2003 and feature the work of 24 photographers. They provide a provocative glimpse into alternative perspectives of the city and its inhabitants. Even those who know Paris well will see a very different side of the City of Light.
The exhibition is curated by Los Angeles scholars and writers Guy Bennett and Beatrice Mousli. Gloria Gerace, director of exhibitions for the Library Foundation of Los Angeles, will give us a personal tour of the exhibit. For more information, go to http://www.lapl.org/events/iconic/index.html
Afterwards: no-host drinks at the nearby Library Bar
When: Tuesday, March 25th at 6:15-8:00 PM (Exhibition tour begins at 6:30.)
Where: Los Angeles Central Library, 630 W. 5th St., Los Angeles, CA 90071
Library Bar, 630 W, 6th St. Los Angeles, CA 90017
Cost: Free to ASPP member, guests and potential members
Library Parking: Westlawn Garage, 524 South Flower St. (privately operated) Cars entering after 4:00 and leaving before 8:00, $1.00 with library card and validation. Cars entering after 6:00 and leaving by midnight: $8:00
Ciudad Parking: Self-parking is available in the adjacent Union Bank garage for $5.00 with validation.
Holiday Party - Seattle
Deck the Halls and join the Fun
ASPP West - Seattle area Holiday Party
December 11th 2008
Art Xchange
512 First Ave. S.
Seattle, WA 98104
6:30--9:00 PM
Please join us at Cora Edmond's Asian influenced art gallery down on First Avenue. There will be wonderful holiday treats and libation for all to partake of. Please RSVP to Danita at: Danita@DanitaDelimont.com by December 7th. Join with friends and colleagues and network about all the exciting things going on within our industry.
ASPP Members: No Charge
ASMP Members: $ 5.00
Non-Members: $10.00
Students: $ 2.00
A special evening of stunning architectural photography and Los Angeles history!
Free to ASPP member, guests and potential members
Library Parking: Westlawn Garage, 524 South Flower St. (privately operated)
Gallery Event and Holiday Party - Los Angeles, December 11, 2007
ASPP members and potential members are invited to a very special evening and holiday party. Please join us at the Track 16 Gallery for a private showing of "Los Angeles: Photographs by Ann Summa." This stunning show documents the explosive and volatile LA punk scene of the late 70's and early 80's. Many of these images have never been shown before. The photographer, Ann Summa, and the exhibit curator, Kristine McKenna, the noted journalist and writer, will be on hand to talk about the images and the exhibit itself.
The Track 16 Gallery has graciously agreed to host this private event for us. Afterwards, the we'll all go to the nearby Casa Escobar restaurant to kick-off the holidays with no-host cocktails and Mexican food. We'll also brainstorm about events and programs that you'd like to see in the coming year.
Space at the gallery event is limited to 15 people, so please RSVP as soon as possible if you want to be a part of this rare opportunity.
Tuesday, December 11, 2007
Times:
Track 16 Event: 5:30-7:00 PM
After Party at Casa Escobar: 7:15-??
Locations:
Track 16 Gallery http://www.track16.com/home.html
Bergamot Station Art Center, Building C1 (northwest part of center)
2525 Michigan Ave.
Santa Monica, CA 90404
(Cloverfield Blvd. & Michigan Ave. - entrance off Michigan, free parking in lot)
Casa Escobar
2500 Wilshire Blvd.
Santa Monica, CA 90403
(corner of Wilshire & 25th - street parking)
ASPP Members: Free
Guests: $5.00
RSVP by December 7, 2007 to mmasterson@pakter.com or call 323-302-5350
Seattle Event
"Stock License and Prices -- A Buyer's Perspective"
October 16th 2007
6:30—9:00 P.M.
Art Wolfe’s Studio
1944 1st Ave So.
Seattle, WA 98134
RSVP: Danita@DanitaDelimont.com
Admission:
ASPP Members: Free
ASMP Members: $5.00
Students: $2.00
Anyone Else, $10.00 at the door
Please Note: Admission is waived for anyone who joins ASPP that evening!
Whether you’re an ASPP member or not, please join our local chapter as we hear from Art Buyers, Photo Editors and Designers as they share their most recent reflections of what’s happening with the different stock image pricing and distribution models out there. Hear what some of our Seattle Picture Professionals have experienced lately…what they’re hearing from their clients and how they deal with the on-going effort to obtain quality images that work for their clients’ budgets.
This panel will discuss the RF, Rights Ready, Subscription, Microstock and ever faithful Rights Managed collections and how they or their clients use them (or not). Their experiences of using these various types of collections may give us ideas on how we may or may not choose to change the way we sell our own stock images or develop our businesses.
Panelists include the following with more to come:
Tracy Guza – Visual Resource Manager – DDB Seattle
Tracy has been in advertising for eleven years. Most recently, she has been responsible for organizing client images for DDB Seattle. This includes licensing stock photography for a variety of projects as well as working out usage details on original photography. Tracy works internally to educate and assist art directors with searches and externally via the account team to disseminate information to clients and partner creative agencies as needed.
Paula Cox, Production Coordinator, Hornall Anderson Design
Paula has worked with Stock images for over 20 years. Her present position has her coordinating the photo use and pricing for clients, after the designers have selected the images. She works directly with the clients and serves as liaison to the designers regarding their photo needs, requirements, etc.
Philip Shaw, Creative Director, Golden Lasso
Philip has worked in the industry for 18 years, starting as a photographer and holding positions as designer, art director, writer and strategist. He is currently the Creative Director at Golden Lasso, a marketing-communications firm. Hear how he works with his designers to source imagery and negotiates rates with diverse and worldwide photo sources.
Judy Mason, Freelance Photo Editor
Judy has been working with all kinds of educational and textbook clients for over 20 years. She has seen the changes and will add her point of view from her perspective as well.
Los Angeles Event
"ASPP Social Cocktail Mixer"
September 18th 2007
6:30—9:00 P.M.
Janou Pakter/Los Angeles
8314 Beverly Blvd., Suite 201
Los Angeles, CA 90048