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Co-President

Co-President 

Vice President Seattle Area

Membership

Jeffrey Foster 

Treasurer

Tom Wear

Big Hello from the Left Coast

The West Chapter of the ASPP serves the Western part of the US from bases in Los Angeles and Seattle. Our membership is comprised of numerous photographers as well as editors, publishers, stock agency people, researchers and other professionals. We are also looking for new members for our board and always need new and fresh ideas and requests for programs and events. Please feel free to email us at asppwest@msn.com.

 

Keywording for Search Results

25 March 2008

The Seattle area of ASPP West hosted a major program on keywording. Held at the Photographic Center Northwest, where member Ray Pfortner is the Director of Education, Danita Delimont and Tom Wear moderated a panel of photo buyers followed by a panel of keywording professionals. With 86 people in attendance, it was obviously an important topic for many local industry colleagues. Danita noted "One of the biggest challenges is that we are merging the human brain and each individual's interpretation of an image, with the technology of the machine which has no interpretive powers at all!" It was a great relief for all to hear the buyer's panel comment on how they have a great deal of tolerance for inappropriate search results! We all know how wacky some of our search results can be!

The buyers and keyword programmer panels included:

Connie Bigelow, freelance Designer
Michael Hayes, Gallery Player, Senior Photo Editor Tom Hession-Herzog, Senior Designer, Image Ink Studio Kyle Shepard, Owner of TEAK Design Agency

Mary Forster, Director, Search Data Strategy at Getty Images Kevin LaTona, Photographer Kirsti O'Sullivan, Keywording.com Joseph Songco, (formerly w/Corbis, keywording for Veer) Savanah Stewart, Data Quality Manager, DanitaDelimont.com Andrew LaBonte, Senior Manager, Search Metadata, Corbis

Download Links:
Chapter 1  Chapter 2  Chapter 3  Chapter 4

 

ASPP Logo

On October 16th the West Chapter (Seattle) hosted a panel discussion on: "Stock License and Prices -- A Buyer's Perspective" at Art Wolfe's studio.

Over 60 people heard a panel of image buyers discuss their perspectives on the various licensing and pricing models (and a variety of other topics) in the stock world today.

Panelists included:

  • Tracy Guza - Visual Resource Manager - DDB Seattle
  • Paula Cox, Production Coordinator, Hornall Anderson Design
  • Philip Shaw, Creative Director, Golden Lasso
  • Judy Mason, Freelance Photo Editor
  • Jennifer Rasmussen, Virtuoso Travel

For anyone who wanted to attend but couldn't make it, or for attendees who want a permanent record, we have posted recordings of the entire session as 3 MP3 files, available here.

Chapter 1

Chapter 2

Chapter 3

Download Links:
Chapter 1  Chapter 2  Chapter 3

CALENDAR EVENTS

Upcoming Programs

 

ASPP West--Seattle--25th March 2008--
Keywording--Agency and Buyer's Views--
6:30-9:00 pm--Photographic Center NW

Please join us for a lively program on Keywording!  Local stock agency experts share their thoughts and tips on keywording, followed by a panel of image buyers who will share some of their experiences, frustrations and successes with keyword image research.  Lastly, we'll have a Website shoot out with several on-line agencies' websites opened up, and keyword ideas/participation from the audience.

Refreshments and networking 6:30 to 7:00.

Program from 7:00--9:00, Photographic Center NW.

PCNW is located on the corner of 12th Avenue and East Marion Street across from Seattle University in Seattle's Central District.

As you can imagine, Keywording is a very important topic for photographers and image buyers alike.  It is our hope that our forum of professionals will add insight to all in attendance so that we can understand some of the varied mysteries of keywording and how different everyone's interpretation of it is!

Admission:

ASPP Members:  Free
ASMP Members:  $5.00
Students:  $2.00
Anyone Else, $10.00 at the door

Please Note:  Admission is waived for anyone who joins ASPP that evening! 

Past Programs

Holiday Party - Seattle

Deck the Halls and join the Fun
ASPP West - Seattle area Holiday Party
December 11th 2008
Art Xchange
512 First Ave. S.
Seattle, WA  98104
 
6:30--9:00 PM
 
Please join us at Cora Edmond's Asian influenced art gallery down on First Avenue.  There will be wonderful holiday treats and libation for all to partake of.  Please RSVP to Danita at:  Danita@DanitaDelimont.com by December 7th.  Join with friends and colleagues and network about all the exciting things going on within our industry.
 
ASPP Members:  No Charge
 
ASMP Members:  $  5.00
Non-Members:     $10.00
Students:             $  2.00

Julius Shulman Exhibit - Los Angeles January 15th 2008
A  special evening of stunning architectural photography and Los Angeles history!
Tuesday, January 15th at 6:15-8:00 PM (Exhibition tour begins at 6:30.)
Los Angeles Central Library, 630 W. 5th St., Los Angeles, CA  90071
Ciudad Restaurant, 445 S. Figueroa St., Los Angeles, CA  90071

Free to ASPP member, guests and potential members

Library Parking: Westlawn Garage, 524 South Flower St. (privately operated)
    Cars entering after 4:00 and leaving before 8:00, $1.00 with library card                  and validation
     Cars entering after 6:00 and leaving by midnight: $8:00
Ciudad Parking: Self-parking is available in the adjacent Union Bank garage for $5.00 with validation
 
The Los Angeles Central Library, in conjunction with the Getty Research Institute, has invited ASPP members, guests and potential members to a very special private showing of "Julius Shulman's Los Angeles." This exhibition features 150 rarely seen photographs from the legendary architectural photographer's archive in the special collections of the Getty Research Institute. We will view Shulman's extraordinary imagery documenting iconic residences, urban development, diversity and change in Los Angeles over the last 70 years. His historic imagery is contrasted with renderings of contemporary developments allowing viewers to compare Shulman's perspective with images of the Los Angeles yet to come.
 
Christopher James Alexander, co-curator of the exhibit, will give us a private tour and talk about the images and Julius Shulman's work. Mr.. Alexander is the Associate Curator of Architecture at the Getty Research Institute. He was the co-curator of the 2005 Getty Research Institute exhibition "Julius Shulman, Modernity and the Metropolis" which traveled to both Chicago and Washington, D.C. Mr.. Alexander also curated the recent exhibition "Shulman, Boffi and Colombo: Past Becomes Future" highlighting the evolution of mid-century modern kitchen design through Shulman's photographs.
 
For more information about the exhibit, go to http://www.lapl.org/events/shulman/index.html  And please join us for an extraordinary evening of stunning imagery and Mr.. Alexander's very special insights. Afterwards we will adjourn for no-host drinks and tapas at the nearby Ciudad Restaurant, featuring bold and seductive food from all over the Latin world.

Gallery Event and Holiday Party - Los Angeles, December 11, 2007

ASPP members and potential members are invited to a very special evening and holiday party. Please join us at the Track 16 Gallery for a private showing of "Los Angeles: Photographs by Ann Summa." This stunning show documents the explosive and volatile LA punk scene of the late 70's and early 80's. Many of these images have never been shown before. The photographer, Ann Summa, and the exhibit curator, Kristine McKenna, the noted journalist and writer, will be on hand to talk about the images and the exhibit itself.

The Track 16 Gallery has graciously agreed to host this private event for us. Afterwards, the we'll all go to the nearby Casa Escobar restaurant to kick-off the holidays with no-host cocktails and Mexican food. We'll also brainstorm about events and programs that you'd like to see in the coming year.

Space at the gallery event is limited to 15 people, so please RSVP as soon as possible if you want to be a part of this rare opportunity.

Tuesday, December 11, 2007

Times:

Track 16 Event: 5:30-7:00 PM

After Party at Casa Escobar: 7:15-??

Locations:

Track 16 Gallery http://www.track16.com/home.html

Bergamot Station Art Center, Building C1 (northwest part of center)

    2525 Michigan Ave.

    Santa Monica, CA  90404

    (Cloverfield Blvd. & Michigan Ave. - entrance off Michigan, free parking in lot)

Casa Escobar

    2500 Wilshire Blvd.

    Santa Monica, CA  90403

    (corner of Wilshire & 25th - street parking)

ASPP Members: Free

Guests: $5.00

RSVP by December 7, 2007 to mmasterson@pakter.com or call 323-302-5350


Seattle Event

"Stock License and Prices -- A Buyer's Perspective"

October 16th 2007
6:30—9:00 P.M.
 
Art Wolfe’s Studio
1944 1st Ave So.
Seattle, WA  98134

RSVP:  Danita@DanitaDelimont.com

Admission:

ASPP Members:  Free
ASMP Members:  $5.00
Students:  $2.00
Anyone Else, $10.00 at the door

Please Note:  Admission is waived for anyone who joins ASPP that evening! 

Whether you’re an ASPP member or not, please join our local chapter as we hear from Art Buyers, Photo Editors and Designers as they share their most recent reflections of what’s happening with the different stock image pricing and distribution models out there.  Hear what some of our Seattle Picture Professionals have experienced lately…what they’re hearing from their clients and how they deal with the on-going effort to obtain quality images that work for their clients’ budgets.

This panel will discuss the RF, Rights Ready, Subscription, Microstock and ever faithful Rights Managed collections and how they or their clients use them (or not).  Their experiences of using these various types of collections may give us ideas on how we may or may not choose to change the way we sell our own stock images or develop our businesses. 

Panelists include the following with more to come:

Tracy Guza – Visual Resource Manager – DDB Seattle
Tracy has been in advertising for eleven years.  Most recently, she has been responsible for organizing client images for DDB Seattle.  This includes licensing stock photography for a variety of projects as well as working out usage details on original photography.  Tracy works internally to educate and assist art directors with searches and externally via the account team to disseminate information to clients and partner creative agencies as needed.
 
Paula Cox, Production Coordinator, Hornall Anderson Design
Paula has worked with Stock images for over 20 years.  Her present position has her coordinating the photo use and pricing for clients, after the designers have selected the images.  She works directly with the clients and serves as liaison to the designers regarding their photo needs, requirements, etc.
 
Philip Shaw, Creative Director, Golden Lasso
Philip has worked in the industry for 18 years, starting as a photographer and holding positions as designer, art director, writer and strategist. He is currently the Creative Director at Golden Lasso, a marketing-communications firm. Hear how he works with his designers to source imagery and negotiates rates with diverse and worldwide photo sources.

Judy Mason, Freelance Photo Editor
Judy has been working with all kinds of educational and textbook clients for over 20 years.  She has seen the changes and will add her point of view from her perspective  as well.

Los Angeles Event

"ASPP Social Cocktail Mixer" 

September 18th 2007
6:30—9:00 P.M.
 
Janou Pakter/Los Angeles

8314 Beverly Blvd., Suite 201
Los Angeles, CA  90048

It's time for those of us who work in and love the photography industry to get together. ASPP members and prospective members are invited to a casual social cocktail mixer on Tuesday,  September 18th. We'll hold the party at Janou Pakter's LA office at 8314 Beverly Blvd., Suite 201. The fun runs from 6:30-9:00 with drinks and hors d'oeuvres.
 
We'd love to see you there for the opportunity to catch up with old friends, make new ones, network a little and just have a little well-deserved fun courtesy of the ASPP. We'd also like to brainstorm about program and event ideas for upcoming meetings, so all input is welcome.
Please RSVP by Friday, September 14th so we'll know how much wine to buy. E-mail your interest to mmasterson@pakter.com or call 323-302-5353.

 








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