ASPP MEMBERS | JIM PICKERELL 
(www.selling-stock.com) 

Here is a recap of recent articles posted on Photo Licensing Options. (To read stories on this site, you will need to first sign with an email address and password. There is a fee in the form of credits to read the full text of each story. The fee for many stories is 2 credits, but that varies depending on the story.)

Leasing Photos For Product Uses

ASPP AGENCIES | LEBRECHT 
(www.lebrecht.co.uk) 

Photoshop Workshops in February and March with Mara Sachs, professional photo retoucher and Adobe Certified Expert in Photoshop CS5 

ASPP AGENCIES | ALASKA STOCK 
(www.alaskastock.com) 

Alaska Stock Images announced a strategic distribution partnership with First Light (www.firstlight.com), a division of Design Pics Inc. The Alaska Stock collection provides an excellent source of Alaskan photos from the Great Land to customers of both First Light and Design Pics. “Alaska has always had good relations with our northern neighbors in Canada....and working with First Light and Design Pics is no exception. We look forward to being able to provide them with our collection of Alaskan photography." commented Gina Bringman, Alaska Stock International Distribution Coordinator. 

NEWS FROM NATIONAL

—Jain Lemos, ASPP Executive Director

Keep it long, keep it short, send it twice, send it on Wednesday at 11:00, add more photos, don't use so many photos... whatever your preference, we are trying to please as many as possible with our eNewsletter and regular monthly columns from National. There probably is a magic hour and character count for perfectly tuned association announcements. My style is sort of no style at all! I do try to find a balance and keep the tone pleasant. Meanwhile, I love your suggestions so please keep writing and calling.

This month's mantra is join, renew, join, renew! We just added a huge red join button, top left of the home page, so you can't go wrong. If you've let your membership lapse, we will email and call you, with reminders about the new options and benefits we have in place. Click here, log in and pay or simply call me and I will put something together for you that I know you will like!

Find a Pro at Last

We've been mentioning it and now it is almost time to unveil our new version of ASPP's Find a Pro! This is where your public-facing profile appears on our website. Last month, ASPP member Martha DiMeo wrote:

“A woman from South Dakota found me on the ASPP site using Find a Pro and hired me to color correct and retouch 30+ photos. I was delighted! Thanks ASPP.”—Martha DiMeo, ChromaQueen.com

Find a Pro has very strong SEO, but keyword searching and descriptions were limited. Find a Pro 2.0 will have expanded descriptions to 800 characters and a separate keyword field. We will be sending all members instructions about how to update listings (or opt out from the public-facing directory, if desired) very soon. Meanwhile, we thought you'd like to have a preview:

Here is how Martha's current listing appears:


This is how Martha's new Find a Pro member detail will look:

Martha will also be able to add more contact information and keywords. Each detail record will be controlled by you from within your own Member Area profile record (My Info). Stay tuned!

Promos

ASPP member Dan Suzio wrote to share the news that his latest book, Death Valley Photographer's Guide, has won the Gold Award for the best Travel Photo Guide of 2011 from the North American Travel Journalists Association. The annual competition honors the best in travel writing, photography, and promotion, and this year received more than 500 submissions from around the world. His book also ranked in the top ten California travel books on Amazon. Dan's book was also reviewed in the last issue of The Picture Professional.

I mention this because Dan is a perfect example of a member who effectively uses his ASPP membership by continually sharing news about his achievements, advertising in our magazine and tapping ASPP for its networking and promotional opportunities. We hope you will do the same!

Announcement from Globe Photos, Inc.

Globe Photos is in the process of completing the editing and digitizing of its files and returning all originals to photographers. Please contact Globe Photos via email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it. ; or in writing to Globe Photos, Inc., 24 Edmore Lane South, West Islip, NY 11795 and advise Globe whether or not you want your images returned to you. Please note that photographer will be responsible for the cost of shipping and handling.

PRESIDENT'S CORNER

Our Job Board benefit is another free resource for our members that is worth mentioning every several months. Did you know that there are fees to post job openings on sites such as LinkedIn, Careerbuilder, and craigslist? A 30-day job posting in the New York or Chicago area can be as much as $295.00 each on LinkedIn. With ASPP, you are already “prescreening” applicants because only our members can access the job posting area of our website. If you are looking for qualified help, let ASPP give you a hand. For those of you working in larger companies, please forward a note to your HR department to let them know as an ASPP member, you automatically receive this free and easy way to get jobs posted. And you'll be reaching a demographic targeted to the position. Send openings to This e-mail address is being protected from spambots. You need JavaScript enabled to view it. .

It's also time to plan to attend the Connect 2012: Palm Spring Photo Festival. This year's event runs from April 1-6 and accredited ASPP members receive a 10% discount. Just call the ASPP office at (424) 247-9944 and ask for the discount promo code. This annual gathering has become an increasingly important part of the photo year calendar with very well-attended workshops, seminars, symposiums, book signings and networking events. And their programs are designed to inspire and educate professional, emerging professional or serious amateur photographers so there's something for everyone. Take advantage of the your ASPP membership discount!

ASPP MEMBERS | RON SHERMAN
(www.ronsherman.com)

This searchable library has the largest online colletion of Atlanta subjects.

For more than 20 years Ron Sherman has made a specialty of capturing the essence of campus life in photo-essays on more then 130 colleges and universities across the United States and Canada.

Subjects of the 1960s and 1970s include Life of Middle Class Family (1964), March on Washington DC (1969), Army Training (1966-67), and Hank Aaron breaking Babe Ruth's home run record in 1974. These unique images are only available from Ron Sherman's archive.

ASPP MEMBERS | ROGER FELDMAN
Feldman & Associates (www.feldmans.net)

License Tracking: Systems & Technologies Webinar presented by ASMP and The Copyright Clearance Center

February 8, 2012
Click Register Now! Space is limited!

Every day, countless new licenses for visual content are issued while others expire. Still more images are published in a growing range of media with no indication of who to contact if you want to license them. Everyone benefits when all parties know exactly who can do what with any particular image at any given moment, but in a world where the number of ways to find, publish and distribute visual content grows daily, keeping track of the licenses and permissions associated with individual images is daunting at best. The panel of experts will take your questions about the tools and technologies both users and creators can use to ease this burden, including registries, image recognition software, digital asset management applications, methods for connecting images to owners and more.

Presenters:

Roger Feldman is President of Feldman & Associates, Inc., America's largest independent content research and permissions organization, providing photo, video, and text research and permissions services to publishers, media and businesses worldwide. For 28 years, Feldman has operated as a respected middleman in the image industry, collaborating with photographers, stock agencies, museums, libraries and other rightsholders to acquire images and rights for all manner of content. In the 1980s and 90s, the firm was a pioneer in the development of database and web technologies to manage very large photo and permissions programs for the educational publishing industry. Prior to founding Feldman & Associates with his wife, Judy, Roger was principal and creative director of his own and other Chicago advertising agencies. He holds a MS in Marketing and Advertising from the Medill School of Journalism at Northwestern University. Roger is a longtime member of the American Society of Picture Professionals and since 2004 has represented ASPP on the Multi-Industry Seat of the PLUS Board of Directors. Roger was elected to serve as Chairman of the PLUS Board in October, 2011.

Leila Boujnane is the co-founder and CEO of Idée Inc, a firm focused on large scale image search. Idée launched TinEye the world's first reverse image search engine. Our goal is to build useful image search solutions and to make the world's images searchable. Leila began her career in software development at Algorithmics a financial risk management software company and brings a decade of software experience to her role at  Idée . She is a supporter of Canada's startup community and a search innovation leader who has been featured in various publication including Canadian Business, the Globe and Mail, the Financial Post, Fast Company, The New York Times, CBC, The Guardian. She is also a novice ultra runner and terrible photographer.

Click here for information on other programs in the series

ASPP MEMBER | MARK IPPOLITO 

Evolve Images (www.evolveimages.com) announces the launch of the first photo agency dedicated exclusively to the curation of images for professional image buyers. Along with the launch of their online image library, Evolve also introduces EvoRights™ a  simplified licensing model that allows image buyers to license rights managed photos with just three clicks.

Founded for discerning, professional image buyers, Evolve Images curates its collection from millions of images sourced from a global network of professional photographers and image archives and selects the top 1% to showcase the “best of the best” images available for commercial licensing today.

"With the proliferation of merely good images available in the marketplace, professional image buyers don't need to see more images. What they really need is help in finding the great ones,” said Mark Ippolito, CEO and Co-Founder of Evolve, a 20+ year veteran of the image licensing industry.  “Evolve Images is dedicated to the craft of curation. Our team of experts vigorously edit and edit again to ensure that all the images we put in front of buyers are fresh, relevant, creative and compelling.”

Recognizing the complexity and frustration buyers often face when licensing images, Evolve Images is also introducing EvoRights™ a simple way to license and download images. Says Ippolito, “Once you find a great image for your project, we believe it should be easy to license. The EvoRights™ licensing model is designed to give image buyers the rights and pricing they need in just three easy clicks.”

Watch the Evolve Images launch announcement video.

Media Contact: Mark Ippolito
This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
+1.888.933.5976

PRESIDENT'S CORNER

ASPP is starting 2012 off with a slew of activities and good news. First, we're eagerly anticipating the upcoming issue of The Picture Professionalwhich will reach your mailboxes in early spring. It will mark the debut effort of our new editor-in-chief, April Wolfe, who succeeds Niki Barrie in that role. April received her MFA in English/Fiction Writing from Boise State University and has been a freelance writer/editor for Counterpoint/Soft Skull Press, Sierra Club Books, "This American Life," Publisher's Weekly, Snap Judgment and numerous other publications. She served as the copy editor for New Zealand Magazine and taught writing courses at BSU. She has long had a strong interest in photography and is well-connected to the community in part through her years of working at the Workbook creative directory.

In addition to Ophelia Chong, our designer, April will have the capable assistance of Kim Phipps as our new photo editor. Kim is an ASPP member and current Events Chair for the West Coast/Los Angeles chapter. Kim has had extensive editing experience including a stint as culinary photographer editor for Jupiter Images as well as editing jobs at entertainment companies and work as a media specialist for Apple Computers. We are delighted to have her on board as part of the publications team.

The year got off to a great start thanks to our friends at Corbis. They have agreed to become both an advertiser and corporate sponsor for the upcoming year. Their sponsorship funding will enable us to realize the dream of digitizing The Picture Professional at last. Watch for the electronic version of the next issue. Additional money will go to assist local chapter programming. We are very grateful for their support and especially want to thank Steve Spelman, Corbis employee and longtime ASPP member, for encouraging his company to become more involved with the ASPP. In addition, we'd like to thank for John Cosley and Jon Freisch at Corbis for making this a reality.