ASPP/NY Chapter presented two perspectives on the art of motion: A shooter and a producer each showed us several motion projects and talked us through their inception, the content research, shooting and editing, assembling the pieces in FinalCutPro, transcoding and uploading.

Producing effective and attractive video is more than shooting with a Canon 5D camera and cutting together digital video sequences. Assembling the visual pieces with the other elements (sound, narrative and time) and weaving them together with music and voiceover... it's an art and where many still picture pros now seek growth.

Gail Mooney is a freelance photographer and filmmaker who, together with her partner Tom Kelly, runs Kelly/Mooney Productions - a company that produces stills and videos for a wide range of corporate, non-profits and publishing clients.

Rose Callahan & Kelly Desmond Bray (through their partnership, Rarebit Productions) have produced 35 video shorts over the past year for Scholastic, Inc. All the pieces weave together stock footage, computer-generated animation, stills, voiceovers and music.