Thursday, April 15
- Industry Trade Show - 10AM – 5PM in the Hotel Ballroom
Our weekend beings on Thursday with a one-day Trade Show at the Conference Hotel from 10AM to 5PM.
Exhibitors include stock agencies, photographers, and professional service vendors who will be exhibiting their products, services and programs. The Trade Show is free to attendees and will be promoted to the local photo community to both attend and exhibit.
If you would like to book an exhibit table for the Trade Show, click here to register online or click here for a PDF of the booking form.
- Excursion to PBS’ WGBH all-digital studios
- Demo of the newly launched pacaSearch Mega Meta-search Engine
Friday, April 16
REIMAGINE: Photography and Communication Across Multiple Platforms
Speaker: Lou Jones
As technology changes, strong storytelling skills don’t need to suffer. In today’s market, visual communication is more prevalent than ever and photography must be adaptable enough to transfer its message across a variety of platforms and scales. From thumbnails to exhibitions, an image’s meaning must be as impactful as possible regardless of the viewer’s particular experience. Join Lou Jones as he discusses a variety of techniques for maintaining image integrity in all situations, provides photographers with strategies to be an effective communicator and helps you leverage image creation beyond a single purpose.
- Session #2
REINVENT: Click, Tweet, Repeat: SEO, Social Media and Brand Management
Panel: Allen Murabayashi/PhotoShelter; Ilise Benun/www.marketing-mentor.com; Caitlin Jewell/www.silverscape.com
The evolution and ubiquity of the Internet has altered the way we market and sell products and services online. This session covers SEO/analytics techniques and its relevance to the picture industry, social media and brand management and contemplates how technology will continue to alter the business of photography. The presentation will be followed by a panel discussion of industry professionals who have “rebooted” their businesses by embracing change.
- Session #3
REINVIGORATE: Giving Back: Creative Collaboration on the World Stage
Speakers: Ian Ginsberg/VII Photo Agency; Jerry Monkman/Ecophotography
Photography can be a change agent for society and the environment—from war to peace, from disease to cure, from feast to famine and from overuse to conservation. How do photographers and aid organizations or foundations collaborate with each other to advocate for social change? Join Ian Ginsberg, Partnership and Program Director for VII photo agency and conservation photographer Jerry Monkman for a discussion on finding, collaborating, producing and distributing images.
- Session #4
BREAKOUT SESSIONS: Career Coaching, Branding and Portfolio Reviews
In keeping with our theme of Reinvention, these breakout sessions provide you with free, one-on-one and small group make-over meetings with leading business experts. On board are Ilise Benun of Marketing Mentor, Photoshelter’s Allen Murabayashi and mentors from the Boston Chapter of SCORE, a nationwide organization of volunteers who provide small businesses with counseling and training. SCORE members offer, “straight-from-the-shoulder wisdom that puts you on the right path toward the future you’re working for.” This mix of valuable career boosting opportunities ranges from portfolio reviews, website critiques and resume building to marketing strategies and re-branding techniques. With all of this brainstorming power available, you’ll be certain to discover bright new ideas for any aspects of your career that need a boost!
Saturday, April 17
- Session #5
REINVENT: The Future of Content Licensing: Open Forum Moderated by Townsend Dickinson
In this open forum, participants will help define the challenges ahead and posit solutions for the future of educational photography licensing. Together, we will consider the nuts-and-bolts of working in a changing environment:
What rights do end users want in their licenses so they can produce competitive products?
- What licensing language and terms will work to protect content while still allowing some flexibility?
- What new systems are needed to protect content as it is licensed and re-licensed when rights are transferred solely via electronic transaction?
- Will agents, portals and middle-people become obsolete if technology advances to a point where content producers are more able to work directly with end users?
- What effect will new license models have on image producers?
- Even if we can’t completely answer such questions, we can begin to test parameters and define structures for new methods of licensing so that ultimately all parties win.
- Session #6
REINVIGORATE: Keynote Speaker: Brian Storm/MediaStorm
Storytelling opportunities continue to evolve as a result of technological innovations and an expanding media universe. The digital age is giving documentary photographers and photojournalists extraordinary new ways to tell stories. With this new ability, you can also exercise a greater level of authorship with your work. How can the long-form, in-depth visual storyteller satisfy both their journalistic and financial needs in this environment? Learn how to disseminate your work to create an impact on the subject, issue and, hopefully, society.
Join Brian Storm, president of MediaStorm (www.mediastorm.org), to see how leading photojournalists have redefined their storytelling capabilities to include audio reporting with an eye toward publication across multiple media platforms. Their work is capturing acclaim around the world in a time when reader’s attention spans are running short.
- Session #7
REIMAGINE: Predicting the Unpredictable
Panel: José Azel/Aurora & Quanta Productions; Brian Storm/MediaStorm; Nancy Andrews/Detroit Press Press/; Rick Smolan/Against All Odds; Dane Howard/www.vuvox.com
Join a panel of photography industry experts as they attempt to predict the future. From new sophisticated technologies on the horizon to the evolution of the still photographer in a wired world, these topics and more will be discussed and explored. What is new in new media? Does multimedia really have a definition? Will video still kill the photograph? Visual search, metadata perfection, smart crowd sourcing, new business models, who knows, who cares and more!
- EVENING RECEPTION
Sunday, April 18:
- ASPP Board and General Membership Meeting